10 Proven Google Review Management Tactics to Skyrocket Your Local Business Rankings [2025 Guide]

Google Review Management Tactics matter a lot!

Think back to when you chose a restaurant. Did you check Google first? The star’s standard may have swayed your choice.

Google Review Management Tactics means ensuring you take good care of your incoming comments, respond, and give your score a little boost. If done well, it inspires confidence among new customers while improving local search visibility.

In this article, we will cover straightforward methods you can apply starting in 2025. When you claim your reviews, it can shape how many people on the internet feel about your business.

Key Points:

• Google reviews drive 93% of buying choices.
• Inquire reviews via SMS/email/QR codes to boost responses.
• Reply to all reviews, stay fresh.
• Staff training and metrics oversight are vital.
• Raise visibility via social media success stories.

How Google Review Management Tactics Can Help Your Local Business Succeed

Google reviews are now a key part of what makes a local business successful in the digital world. These online reviews are a strong kind of social proof that can greatly improve your business’s visibility and trustworthiness in local search results.

Effect on Trust in Customers

Research shows that 93% of people check reviews online before buying something. Positive reviews about your business make people feel like they can trust and rely on you right away. This social proof is frequently what makes people choose your business over others. It’s a common outcome of good Google Review Management Tactics.

Benefits of Local SEO

One of the most important things that affects your local search rankings is Google reviews. When you search for something, businesses with more reviews and better ratings usually show up higher. This increased visibility can lead to:

• More people walking by
• More clicks through
• Higher rates of conversion
• Better rankings in the local pack

Potential for Revenue Growth

Local businesses with good reviews get real benefits:

• 18% rise in sales income
• 15% more customers who stay with you
• 10–15% increase in the value of each transaction

Channel for Customer Feedback

Reviews can give you useful information about how your business works. They help find:

• Things that could be better
• Problems customers have
• Advantages over competitors
• Metrics for service quality

This direct feedback loop makes it possible for businesses to constantly improve and for customers to have better experiences.

Important Parts of Google Review Management Tactics

There are a few important parts that make up the review system:

• Star Rating: A number from 1 to 5 that gives you a quick look at how well your business is doing.
• Written Feedback: Detailed accounts of client experiences that give context and particular insights
• Review Responses: Your ability to respond directly to customer feedback
• Review Attributes: These are the parts or qualities of your business that customers can rate.

How Google Review Management Tactics 2025 Can Make or Break Your Business Reputation.

In 2025, people will read reviews before going to a store or restaurant. Ratings and comments can either attract or drive away customers. High stars build trust, but low ratings make buyers worried.

Some business owners wonder why their phones do not ring. To manage Google reviews in 2025, businesses should read and respond to feedback. It’s a common outcome of good Google Review Management Tactics.

Happy customers become reliable brand supporters. Google review Management Tactics help local SEO, raise trust, and turn satisfied customers into brand ambassadors.

Why Google Review Management Tactics More Than You Think

Think about the last time you looked for a restaurant, mechanic, or local gym. Did you pick the first one you saw, or did the star rating and comments make the decision for you?

Google Review Management Tactics is simply the process of keeping an eye on the reviews that pop up on your Google Business Profile, answering them, and trying to get even better feedback over time. When done well, it earns your customers’ trust, gives you a small boost in search rankings, and gets people talking about you-more clicks, more calls, and more foot traffic through the door. It’s a common outcome of good Google Review Management Tactics.

The chart below shows where businesses planned to spend their energy on reviews this year. From asking happy customers to leave stars, jumping on a fresh comment within hours, to encouraging them to upload a quick photo, each piece keeps your online image healthy.

How Google Review Mangement Tactics Work

Reviews affect how easy it is for others to find your business in the following ways:

• Methodology Integration: Reviews are part of Google’s methodology for ranking local search results.
• Rich Snippets: Star ratings show up in search results, which draws more attention.
• Review Aggregation: Your overall business rating is based on several reviews.
• Updates in Real Time: New reviews have an instant effect on your internet profile.

To keep things real and stop fraudulent reviews, the system also has built-in ways to check things. Google utilizes powerful AI to find trends that look suspicious and take down reviews that break its rules.

Key point: Google reviews are a full system that uses customer comments, business responses, and computer analysis to affect how visible and well-known your business is online.

How Reviews Show Up in Search Results

Google reviews show up in a lot of different places in search results, which has a big effect on how people find and rate local companies. These reviews are in three primary places that users notice right away.

Results for Local Pack

When people look for businesses in their area, Google shows a pack of three firms at the top of the search results. The star rating and total number of reviews for each business are shown just below the business name, so people can see them right away. It’s a common outcome of good Google Review Management Tactics.

Integrating with Google Maps

Google Maps, both the mobile app and the desktop version, show reviews front and centre. When users click on a company location, they will see:

• Overall rating in stars
• The number of reviews in total
• Short reviews from the past
• Pictures from people who wrote reviews
• A list of review highlights organized by topic

Display of the Knowledge Panel

For firms that show up in a Knowledge Panel in search results, reviews show up in a separate area that includes:

• Overall rating score
• Number of reviews in total
• Snippets from featured reviews
• The choice to read more reviews
• The ability to arrange reviews by how relevant or recent they are

Effect on Local Search Rankings

The number and quality of your Google reviews have a big effect on your local search rankings. Google’s algorithm sees your firm as a trustworthy and reliable place to do business when it gets a lot of good ratings.

Reviews have a direct effect on your local pack rankings, which are the three most important locations in local search results. Recent research shows that firms with more reviews and higher ratings are 2.7 times more likely to be chosen for these top spots. It’s a common outcome of good Google Review Management Tactics.

The search algorithm looks at a number of things when it comes to reviews:

• Star rating as a whole
• How often and how recently reviews are done
• Look over the content and keywords

How often do you respond to reviews

To get the most out of your ranking, try:

• Keeping a rating of 4.0 stars or higher
• Writing reviews on a regular basis
• Answering at least 90% of reviews
• Including terms that are relevant to the area in the answers

How to Set Up Your Google Review Management Tactics

For your local business to get the most exposure and trust, you need to set up strong Google review management tactics. In order to get the best outcomes, the process needs to be done with care and a plan. It’s a common outcome of good Google Review Management Tactics.

Making Your Google Business Profile

First, claim and confirm your Google Business Profile, which used to be called Google My Business. This free tool provides the basis for your review management system. Make sure you give all the correct and comprehensive information about your firm, such as:

• Name of the business
• Address in person
• Number to call
• Hours of operation
• Type of business
• URL for the website
• Good pictures

Making the process of collecting reviews better

Make it easy for customers to provide reviews by creating a simple mechanism for collecting them:

• Make a quick link to your Google review page
• Make it easy for people to leave reviews.
• Set up triggers for automated review requests
• Set up a way to keep track of review responses.

Setting Up Review Tracking

Set up a strong mechanism for keeping track of new reviews:

• Turn on notifications for your Google Business Profile
• Make Google Alerts for the Name of your business
• For bigger businesses, use software to manage reviews
• Make a plan for when to read and reply to reviews

To keep search engines’ confidence, make sure to keep your business information up to date and keep your NAP (Name, Address, Phone) information the same on all platforms. It’s a common outcome of good Google Review Management Tactics.

(Key point: Well-organized Google review management tactics with correct business information, easy-to-follow gathering processes, and regular monitoring is the key to successful online reputation management.)

How to Make Your Business Profile Better

A well-optimized Google Business Profile is like your digital storefront. It makes it easier for people to find and trust your business. Make sure all of your business information is correct and comprehensive before you start. It’s a common outcome of good Google Review Management Tactics.
Important Parts of a Profile

• The Name of your business as it appears on your storefront
• Full physical address with the right formatting
• Current phone numbers and email addresses
• A full list of business hours, including holiday hours
• Main and secondary types of businesses
• Good pictures of your business, products, and crew

Accuracy of Location

Keep your Google Maps location markers accurate so that clients can easily find your business. Your local search visibility and customer trust depend on how accurate this is. It’s a common outcome of good Google Review Management Tactics.

A plan for visual content

To establish that your business is real, upload new photographs on a frequent basis. Professional pictures of your:

• Outside of the store
• Inside spaces
• Goods or services
• People on the team
• Things that happen behind the scenes

Business Traits

Point out the things that make your business stand out:

• Options for accessibility
• Ways to pay are accepted
• Availability of parking
• Availability of WiFi
• Special certificates

Steps to protect health and safety

Make sure to keep your profile up to date if your business information changes. A well-optimized profile not only makes you easier to find, but it also makes you more trustworthy to people who are looking for your services. Google Review Management Tactics play a key role here.

10 Proven Ways to Manage Google Review Mangement Tactics

Many shops and services make the most of Google reviews. Here are ten pointers to climb local search results and a plan for reviews. They come from research and experience with restaurants, salons, and shops. Each point shows how to collect reviews, manage them, and make use of the positive ones. This insight comes from strong Google Review Management Tactics

Over time, more kinds of reviews should come in, along with a better overall rating online. Together, these tips form a complete review system that shows real benefits.

Balance is key for review management. Some tips might suit your business better, hence test and advertise a winning combination. Now let us look at each idea and let you know how to use it. With each tip, there are practical steps and tips for getting the maximum from it. This insight comes from strong Google Review Management Tactics

Set up a process for requesting systematic reviews

A methodical way of asking for reviews will greatly increase your response rates and make the whole process easier. The most important thing is to develop a system that is easy for both your staff and your customers to use over and over again. This insight comes from strong Google Review Management Tactics

When to Request Reviews

The best time is right after a good interaction or a successful transaction. When asked within 24 hours of their experience, customers are 73% more likely to post a review. This makes sure that they are still happy with what they got. This insight comes from strong Google Review Management Tactics

Making a Template for Review Requests

Make a message template that is both standard and unique:

• Recognises their unique experience
• Shows real thanks
• Has a link to the review directly
• Makes the request plain and simple

Making the process automatic

Use customer service software to:

• Keep track of how customers engage with you
• Ask for reviews automatically
• Keep an eye on response rates

Send gentle reminders to follow up

Even with automation, don’t forget to keep the human touch. Make messages personal based on how the customer interacts with you, and don’t make generic, robotic demands that could hurt your customer satisfaction numbers. This insight comes from strong Google Review Management Tactics
Following Up in a Smart Way If clients don’t answer your first request:

• Send a reminder after three to five days
• Limit follow-ups to two tries
• Change the way you send messages
• Think about using different ways to talk to others

Use SMS marketing to get reviews

Text messaging is becoming one of the best ways to get customer evaluations. It has a 98% open rate, which is much higher than email’s 20%. This direct and rapid method can greatly help you get more reviews. Google Review Management Tactics play a key role here.

Why SMS marketing is the best

• People read messages within minutes of getting them
• More people are interested in email than
• Direct links make it easy to review
• Adding a personal touch makes people more likely to respond.

How to Set Up SMS Review Requests

Make short, personal messages that say:

• A heartfelt thank you for their business
• A clear, singular call to action
• A link that goes directly to your Google review page
• A tone that is both professional and welcoming

Send review requests within 24 hours of service completion, when the experience is still fresh in customers’ thoughts, for the best outcomes. Keep your messages short and to the point:

Hi [Name], thanks for picking [Business Name]! We’d love to hear what you thought. Could you just take a moment to give me your thoughts? [Link to Review]

How to Collect SMS Reviews the Right Way

• Get clear permission to send text messages
• Make requests between 9 AM and 6 PM.
• Only follow up once if you don’t hear back
• Keep an eye on response rates to choose the best time
• Use SMS automation tools to keep things the same

Make an email plan that focuses on reviews

Email marketing is still a great way to get Google reviews. Personalized email campaigns can get 40% of customers to submit feedback. Such methods are part of proven Google Review Management Tactics.

Writing the Best Email to Ask for a Review

Make sure your emails are short and personal. Use the customer’s Name and talk about the exact purchase or service they had. Add a clear call-to-action button that takes people right to your Google review page.

When to Send Your Email Requests

Send requests for reviews within 24 to 48 hours of finishing the service, when your consumer would still remember it. According to research, response rates to reviews are 12% higher when emails are sent around this time. Such methods are part of proven Google Review Management Tactics.

Add Links to Reviews in Your Email Signatures

Put a basic but prominent link to a review in your company’s email signatures. This passive method can get you a lot of reviews without being too aggressive. Use phrases like “Leave us feedback” or “Share your experience.” Such methods are part of proven Google Review Management Tactics.

Plan for Follow-Up

If clients don’t answer your first email, wait 5 to 7 days and then send them a polite reminder. Data shows that sending follow-up emails can boost the number of reviews by as much as 15%.

Make your email campaigns automatic.

Email automation systems might help you make the process of collecting reviews easier. Set up automated emails that are sent out based on how customers engage with you or what they buy. This methodical approach makes sure that no chance for feedback is ignored.

Use QR codes to make it easy to go to reviews.

QR codes have changed the way businesses get Google reviews by making it very easy for customers to do so. You can make it easy for consumers to offer feedback by putting these scannable codes in key places around your business. Such methods are part of proven Google Review Management Tactics.

• Advantages of Using QR Codes
• Takes away the need to type links by hand
• Gives you quick access to your review page
• Boosts the rate of reviews by 35%
• Works perfectly with mobile devices

Keeps track of scanning metrics to provide better insights Ideas for Strategic Placement

• Check-out counters and reception desks
• Receipts and packaging for products
• Cards and other materials for advertising
• Table tents in restaurants

Waiting spaces with digital displays

Make bespoke QR codes with your business’s logo and a clear call to action, such as “Leave us a review” or “Share your experience,” to get the most out of them. Make sure you check the QR codes often to make sure they are functional and sending clients to the right review page. Such methods are part of proven Google Review Management Tactics.

Pro tip: Put a short note next to the QR code that tells people how to scan it, since not all customers may know how to do it. A simple message like “Scan to share your experience with us” can make a big difference in how many people take part.

Use social media sites to your advantage

Social media is a great way to get Google reviews because you can connect with your audience where they spend a lot of time. You may greatly improve your efforts to get reviews by carefully including requests for reviews in your social media strategy.

• Make posts that ask for reviews that people will want to read.
• Make posts that look good and show off your top reviews.
• Ask your followers to submit their own experiences.

Include clear links to your Google review page and stress how important consumer feedback is to be making your services better. Such methods are part of proven Google Review Management Tactics.

Use content created by users.

Post pictures, stories, and reviews from customers on all of your social media sites. This not only indicates that you value the reviews you already have, but it also encourages other people to share their own. Customers are more likely to give thorough reviews when they see their material displayed.

Manage social media campaigns.

Start targeted ads that are meant to attract people to write reviews. Think about making themed hashtags and giving customers who share their stories additional attention. This makes people feel like they are part of a community and motivates them to get involved. Such methods are part of proven Google Review Management Tactics.

Integration Across Platforms

To connect your social media activities with your Google review approach, do the following:

• Posting good Google reviews on your social media accounts
• Making Instagram stories that show what customers have to say
• Using postings on Facebook to show off your review successes
• Using LinkedIn to show off business-to-business reviews

Teach Employees How to Collect Reviews

If you train your team well on how to collect reviews, you can get a lot more Google reviews. Research shows that companies with trained workers get 63% more ratings than those without a comprehensive training program. Such methods are part of proven Google Review Management Tactics.

• Important Parts of Training
• Check when the request was made
• Ways to communicate professionally
• Dealing with client complaints
• Using technologies to obtain reviews
• Knowing the rules for reviews

Writing Review Scripts

Give your staff scripts that they may change to fit their needs and that seem genuine and real. Tell them to make these templates their own based on how they interact with consumers but still be professional.
For example:
We appreciate your feedback and would love it if you could leave a review on Google. It helps us do a better job for you and helps other consumers make smart choices. Such methods are part of proven Google Review Management Tactics.

Putting incentive programs into action

Make collecting reviews more fun for your employees by making it a friendly competition. Think about giving staff points or monthly awards for continuously getting good evaluations while following Google’s rules.
Checking performance on a regular basis. Such methods are part of proven Google Review Management Tactics.

Keep an eye on each team member’s review collecting numbers and give them helpful input during regular training sessions. This helps you find areas where you can do better and makes sure that all of your customer support team members are doing their jobs well. Such methods are part of proven Google Review Management Tactics.

Things You Shouldn’t Do Putting pressure on customers to write reviews

• Giving clients reasons to buy
• Using harsh methods
• Not doing follow-up training
• Not paying attention to review quality metrics

(Key takeaway: Properly training your personnel on how to collect reviews, together with clear rules and regular checks, can greatly improve your business’s ability to get reviews while still being professional and honest.)

Put your attention on your most valuable customers.

Customers who are worth a lot of money tend to buy more and give longer, more helpful evaluations. These clients usually spend more money on your goods or services, which makes them great candidates for review requests.

• Finding Customers Who Are Worth a Lot
• Customers who buy something often
• People who spend more than their average order value
• Customers who have been with your firm for a long time
• Customers who have told other people about your business

According to research, products that cost more than $100 get 10% more evaluations than those that cost less than $30. This means that going for high-value consumers is a smart way to build your review portfolio.

Strategies for reaching out to people in a personal way

When asking these important clients for reviews, make it personal. Send them personal notes that thank them for their loyalty and let them know how much you value them as customers. To strengthen ties, think about giving people special benefits or early access to new products.

Making Relationships Last

Keep in touch with your most important consumers on a regular basis by:

• Check-ins every three months
• Content that is only available in the newsletter
• Customer service that comes first
• Thank-you notes for each person

Don’t forget to ask for reviews at the right time, usually after a good conversation or a successful purchase. This makes sure you’re getting them during the time when they’re happiest. Google Review Management Tactics play a key role here

Make a plan for how to respond to reviews

Responding to reviews is more than simply being kind; it’s an important part of managing your internet reputation. When you respond to customer feedback, you show both current and potential consumers that you care about what they have to say and are dedicated to giving them great service. Google Review Management Tactics play a key role here

How to Respond to Good Reviews

Take the effort to write individual comments that are more than just “thank you.” To prove that you really read their review, talk about particular things they said. This personal touch can make other happy customers want to write their own good evaluations. It’s a common outcome of good Google Review Management Tactics.

How to Deal with Bad Reviews

Respond to unfavorable remarks quickly and professionally. First, say that you understand the customer’s worries and apologies for any mistakes. Give your contact information so that the conversation can continue in private. This method indicates that you care about fixing problems while also keeping your internet reputation safe. It’s a common outcome of good Google Review Management Tactics.

• Important Parts of the Response
• Answer within 24 to 48 hours
• If you can, use the customer’s Name
• Thank them for what they said
• Keep your answers short and professional
• Show off the ideals of your business

Don’t sound defensive or combative

Keep your voice the same in all of your review comments. Your answers are a component of your brand’s public image and can have a big effect on your internet reputation. Regularly checking in and responding quickly shows potential clients that you care about your business.

Check the metrics for reviews

You need to keep track of your review metrics so you can see how well your online reputation is doing and make changes based on the data. A strong monitoring system helps you find patterns and problems that need to be fixed. These results reflect smart Google Review Management Tactics
Important Numbers to Keep an Eye On

• The average star rating for all reviews
• The total number of reviews that have been received
• Rate and time of review responses
• Look over the sentiment analysis

How often do you review (weekly or monthly)

• Scores for customer satisfaction
• Putting in place monitoring systems

Use automated tracking tools to keep an eye on your review stats all the time. These tools can let you know when new reviews are posted and give you in-depth information on how well your reviews are doing. Regular monitoring lets you know how customers feel and lets you respond quickly to their input.
Looking at trends in reviews To find:

• Things people often say nice things about
• Problems that keep coming up
• Changes in the seasons
• Gaps in customer service
• Feedback about the product

Changes in your star rating over time are very important. If the number suddenly drops, it could mean that there is an issue that has to be fixed. If the number steadily goes up, it means that your strategies are working. Acting on Insights Use the info you collected to:

• Change how you run your business
• Make customer service better
• Change the goods or services
• Train staff well
• Improve the ways you collect reviews

Tell people about your successes

Share good things that consumers have said about your business on all of your marketing channels to establish trust and make future customers feel good about doing business with you. When you share real success stories through Google reviews, you tell a story that really connects with the people you want to reach. These results reflect smart Google Review Management Tactics

Show off customer reviews.

Put great reviews on the homepage of your website or in a separate section for testimonials. Choose reviews that talk about specific benefits, experiences, or changes that people saw after using your products or services. This social proof lets potential buyers see themselves getting the same good results. These results reflect smart Google Review Management Tactics

Use visual content

Turn good Google ratings into fun visuals or short video testimonials for social media. Visual content usually gets 94% higher interaction than posts with merely text. This makes it a great way to get people to talk about how good your business is.

Make Case Studies

Make detailed case studies out of the customer success stories that had the biggest effect on you. Include precise measurements, problems solved, and solutions offered. This all-encompassing method helps show off your skills and back up your services with real customer experiences. These results reflect smart Google Review Management Tactics

Promotion Across Platforms

Tell people about your successes in a number of ways:

• Blog articles on the website
• Newsletters by email
• Websites for social media
• Materials for marketing
• Presentations for sales

Keep in mind that 93% of people claim that online reviews affect their buying decisions. By carefully sharing success stories, you’re not simply showing off good reviews; you’re also creating trust and credibility in your market. This approach aligns with effective Google Review Management Tactics

How to Manage Reviews the Right Way

To manage your Google reviews well, you need to do more than just ask for input. You need to have a plan. Let’s look at some important recommended practices that can help you keep a great internet reputation.

Keep collecting reviews on a regular basis.

Set up a regular time to ask your consumers for reviews. This constant method keeps a continual stream of new reviews coming in, which is better for Google’s algorithm than short bursts of reviews. This approach aligns with effective Google Review Management Tactics

Concentrate on being real.

Do not buy phony reviews or pay someone to leave good ratings. Google’s powerful detection technologies can find strange trends, which could lead to your business profile getting a penalty.

Answer in a professional and timely manner

Respond to all reviews within 24 to 48 hours. Say thank you for good ratings. When you get bad comments, stay professional, listen to what the other person has to say, and give remedies in person when you need to.

Check the quality of the reviews.

Not just how many reviews there are, but also how deep and good they are. Reviews that are detailed and precise, and that name items, services, or staff members, tend to be more useful to both potential customers and search engines. This approach aligns with effective Google Review Management Tactics

Put Review Guidelines into Action

Set clear rules for your team on when and how to ask for reviews. This makes sure that you always do things the same way and helps you follow Google’s rules. This approach aligns with effective Google Review Management Tactics

Take feedback into account.

Use what you learn from reviews to make your business run better. By regularly looking at consumer feedback, you might find patterns and ways to improve your products or services.

How to Tell if a Review Was Successful

To know how your Google review management approach is affecting the growth of your business, you need to keep track of how well it works. A new study by Bright Local shows that firms that do a good job of managing reviews have a 35% higher conversion rate. This approach aligns with effective Google Review Management Tactics

Key Performance Indicators (KPIs)

Keep an eye on these important metrics to see how well you’re managing reviews:

• Average star rating (try to get 4.5 stars or more)
• Total number of reviews (compared to competitors)
• Response rate for reviews (goal: 90%+ responses)
• Look over the sentiment analysis

How engaged customers are Assessment of Effects.

Find out how closely reviews and business performance are linked:

• Keep an eye on how many people visit your website from Google Business Profile
• Keep an eye on local search rankings
• Look at how many people who clicked on reviews turned into customers
• Look at how reviews rise from month to month
• Keep track of changes in the cost of getting new customers

Tools for Measuring

Use these powerful tools to make it easier to keep track of your reviews:

• Google Business Profile Insights
• Google Analytics
• Software for managing reviews
• Tools for social listening

Platforms for analyzing competitors

If you need help evaluating these measures correctly, you might want to work with a reputation management specialist who can give you precise statistics and useful advice.
(Key takeaway: Businesses can learn how to increase their internet reputation’s effect on business growth by regularly checking review metrics with the right tools and KPIs.) This approach aligns with effective Google Review Management Tactics

Final Thoughts-Google Review Management Tactics

Quick question: When was the last time you checked your Google review management Tactics?
Most shop owners love the thrill of a new sale. But forget that a single five-star post might be a stranger’s first glimpse of your brand. Push nasty comments into the background or reply with a shrug, and you risk souring future business and damaging hard-earned trust.

That’s where Google Review Management Tactics in. It provides quick alerts, helps you address concerns with a calm tone, and converts fresh feedback into minor fixes that keep customers happy. The goal isn’t only shiny ratings-lit pictures for the Apple showroom floor. It’s plain proof that you hear shoppers out and care enough to improve.

Spoon-fed discipline like this can boost local search rank, polish your brand’s image, and drive steady growth well beyond 2025 by letting customers see that you’re always watching and acting. You not only shine on the screen, but you deepen bonds with the neighborhood that props up your story. This approach aligns with effective Google Review Management Tactics

FAQs-Google Review Management Tactics

FAQs-Google Review Management Tactics